Harvard University is one of the most prestigious academic institutions on earth. It’s a place that has educated scores and scores of presidents, supreme court justices, senators, journalists, composers, astrophysicists, and Nobel prize winners.
To be sure, the name “Harvard” is synonymous with knowledge and authority.
Want to add credence to something you’re saying? Just add the phrase “According to Harvard researchers…” in front of whatever asinine proposition you want to throw out into the world and it will immediately sound both impressive and believable.
I mean, did you know that according to Harvard researchers Jesus was a huge, huge Red Sox fan? That’s totally made up, but it sounds more believable because I dropped the name “Harvard.”